Roar Home
Country:
Gold Coast, Queensland. Australia.
Date:
April, 2014.
Client:
Self Project.
Skills:
Research, Illustration, Photography, Photo-Editing, Photo-Shooting, Design and Layout, Typography, Colour Schemes, Hand-Made Products, Marketing, Advertising, Business Planning, Selling Products.
Software:
Adobe Illustrator, Photoshop, InDesign, Etsy.
Brief:
As a part of a University Assessment and personal project, our brief was to propose and create a new business, business product and advertising campaign. My idea started from illustrations I had started during the semester break. Simple animals with a unique pattern inside them. The illustrations consisted of an elephant, tiger, giraffe, rhinos-auras, snake and toucan. The process of printing with little to no costs consisted of drawing the designs onto linoleum and cutting them out. I was then screen printing them with the linoleum cut-outs onto the fabric of the cushion covers. This was a new hobby for me and a new experience of creating a product that was handmade, ready to be sold online.
