Why Risk It Campaign


Country:

Gold Coast, Queensland. Australia

Date:

June 2012.

Client:

Griffith University

Skills:

Research, Illustration, Photography, Photo-Editing, Design and Layout, Typography, Colour Schemes, Print-Ready File Export.

Software:

Adobe Illustrator, Photoshop, InDesign.

Brief:

This Advertising Campaign was an assessment item for my University Degree. The brief was to create a campaign with awareness for a ‘Drop One Product.’ My campaign was directed at ‘dropping’ the food additive M.S.G. This food additive tricks the brain into thinking that you are eating something delicious, when the food may be not 100% right for consuming. Some people may get stomach pains, nausea and headaches after a nice Friday night meal out. My campaign plays with the idea not to eat anything because it tastes good, but to make sure that what you are eating is right.


 



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